*A Shorty Impact Awards finalist campaign featuring Lance Bass
According to the Barbara Sinatra Children’s Center, one in seven children are abused each year in the U.S., and over 75% of the perpetrators are a parent of the victim. As the AOR for The Barbara Sinatra Children’s Center and its public-facing campaign, FightChildAbuse.org, we launched a new virtual series to spread awareness about child abuse with a familiar and friendly face, Lance Bass.
Timed to National Child Abuse Month, this series was created to open up conversations on a challenging topic.
Fighting the good fight, with great results:
In just 1 week our paid media campaign reached: 24.6K views
Since April 2022, the video has 358K total views and was featured on People.com TV, Yahoo!, and more!
This campaign was also a Shorty Impact Awards Finalist from the 7th Annual Shorty Impact Awards.