*A Shorty Impact Awards finalist campaign featuring Lance Bass
Challenge:
Child abuse is a difficult topic to talk about, often surrounded by fear, discomfort, and silence. As the agency of record for the Barbara Sinatra Children’s Center, we needed to create an approachable way to raise awareness and encourage more open conversations.
Insight:
To reach a wider audience, the conversation needed a trusted and familiar voice. Someone who could bring warmth and humanity to a challenging subject.
The Big Idea:
We launched a virtual series featuring Lance Bass to make child abuse awareness more accessible and start meaningful conversations during National Child Abuse Prevention Month. The campaign reached 358K+ views, earned media placements in outlets including People.com and Yahoo!, and became a Shorty Impact Awards finalist.