The Challenge:
Every World Cup, beer brands compete for attention with the same sponsorships, giveaways, and stadium activations. Guinness needed a way to create a standout moment during a saturated summer of soccer.
The Insight:
True soccer fans will take any seat they can get, as long as they don’t miss a matchday moment.
The Big Idea:
We created the first-ever Guinness Beernoculars: perfectly replicated, pint-shaped binoculars that turned one of the brand's most iconic assets into the ultimate matchday accessory. Fans entered a social contest to win the limited-edition swag, proving the best pint of view was always within reach.
Social:
Inserting our brand within the soccer culture
