During the pandemic, cruise travel nearly halted, so as virus cases began to slow, Princess Cruises had a unique challenge to tackle–how do you get people to choose cruising as their preferred method of travel? And furthermore, how do you get them to choose Princess Cruises?
As the sole writer for the brand’s social, I was tasked with creating content that reaches new audiences and increases engagement with the brand’s dedicated audience base. Within 3 weeks of analysis and tonal exploration, I wrote one of the brand’s best-performing posts, and what was supposed to be a month-long contract has led to so much more–we still work together to this day! Which is a pride and joy, I love being a one-woman show….boat.
Check out some of my favorite posts below, or head to any of Princess Cruises’s social channels any day of the week.
