Challenge:
During the pandemic, cruise travel nearly halted, so as virus cases began to slow, Princess Cruises had a unique challenge to tackle–how do you get people to choose cruising as their preferred method of travel? And furthermore, how do you get them to choose Princess Cruises?
Continued Partnership:
As the sole social writer for Princess Cruises, I created a new tone of voice and personality that was more likely to reach new and existing users. Within 3 weeks, we had the highest reaching social post in over 3 years.
