Paid Social Content Series

 

The Challenge: Tell new, dynamic and travel-inspiring stories for Days Inn and Baymont to show how the brands make travel possible for all, without highlighting their economy statuses.

DAYS INN

The Insights:

  • Days Inn’s target audience consists of Gen X and Millennial Families who are looking to get the best value. They tend to book within 2 weeks of their stays, and are motivated by price and location.

  • Days Inn stays are close to desirable locations and attractions.

  • Days Inn stays have good value and include free high-speed Wi-Fi, a free breakfast item and coffee and pools at select locations.

The Campaigns:

  • When you stay at Days Inn you have everything you need at your fingertips. That means you can worry-less, and celebrate more.

  • When you spend less, your budget gets stretched. That means you can travel more to get away with the ones you love.

  • Days Inn asked for a concept with Grandparents taking their grandkids on vacations. As kids, we don’t recognize the people our parents and grandparents were before we came into the world. However, when we travel with them, we get to know them on a deeper, realer level, as humans.

Caption copy:

Celebrate life’s happiest moments by spending more precious time away together.

Caption copy:

Don’t just give them back to their parents. Send your grandkids back with unforgettable memories from Days Inn stays.

Caption copy:

Great stays near all the action? Go ahead and make more possible with Days Inn.

BAYMONT

The Insights:

  • Baymont’s target audience consists of multi-generational travelers from the ages of 25-34. These individuals travel with their pets, are sports fans and are focused on leisure, versus. business travel.

  • The Baymont brand is centered around hometown hospitality and friendly service for guests and their four-legged friends.

The Campaigns:

  • Your pets are furry family members. With pet-friendly stays you can say goodbye to the stress and sadness of leaving them behind.

  • Free breakfasts for sports fans mean they have the energy to play and cheer all day long.

Caption copy:

Phone, keys, wallet…leash? Baymont stays are pet-friendly, so you can pack all of the essentials including your pup!


Caption copy:

Hungry for action? Our stays include free breakfast and coffee, so you can cheer from kickoff to the final play.