Zenni Optical came to our agency with a mission – to build its gaming brand from the ground up, developing its signature Blue Light Blokz as the eyewear solution for the entire Gaming & esports industry. So how to even approach such a monumental task? By speaking to gamers where they are, using voices they know and trust, famous Call Of Duty League champs.
Filled with creative humor, this commercial mimics a press conference featuring top player, and Zenni glasses designer extraordinaire, Clayster, speaking to various reporters. The inside scoop? They’re really gamers in disguise. Thanks for the idea, Clark Kent.
Did I learn a ton about COD? You betcha! Did I level up? Not one bit.