Challenge:
Zenni Optical wanted to build its gaming brand from the ground up and establish Blokz as the eyewear solution for the gaming and esports community. But first, they had to earn credibility with a passionate audience that values authenticity above all else.
Insight:
Gamers trust the voices within their community, not traditional advertising.
Big Idea:
We created a playful press conference featuring Call of Duty League champion Clayster to introduce Zenni Blue Light Blokz in a way gamers would instantly recognize. The campaign blended humor, authenticity, and gaming culture to make Zenni feel like part of the community.